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Green Grins
Something new is growing
ABOUT US
It all started from a worrying dad.
Our founder, James Lee, is a dad who has been worrying about the impact of climate change on the planet and the accessibility to clean food, healthy food for his son and future generations. He knew that he needed to take action to make a difference, and that led him to start Green Grins, a company that advocates for healthy eating and ethical consumerism through the use of hydroponics.
What is the use of a house
if you haven't got a tolerable planet to put it on?
Henry David Thoreau
Green Grin’s part to play.
Green Grins is committed to responsible sourcing and promoting ethical consumerism. We believe that everyone has the power to make a difference, and that by choosing to grow their own food, they can take a small step towards a better, more sustainable future.
Green Grins is an advocate for environment sustainability. Through our active engagement with the local communities,
we aim to reach our goal of raising awareness and encouraging more people to play their part, no matter how small, to create a better environment for our future.
James Lee, Founder
We use only recyclable materials and up to 40% of our products come from recycled materials.
100%
Green Grins is constantly innovating in our product development and aims to reach 100% sustainable materials in our products and packaging.
Our ultimate goal is to achieve net-zero carbon emissions in our daily business operations and products by 2030.
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We are proudly partnered with 1% for the Planet. An organisation that seeks to increase the percentage of philanthropic donations going to the environment. 1% for the Planet represents a global network of businesses, individuals and environmental partners tackling our planet's most pressing environmental issues and we are committing to 1% of our sales proceeds as part of our mission. Learn more about 1% for the Planet.
Realization.
Through his own research, he realized that traditional farming practices were unsustainable and harmful to the environment. There were too much food waste generated and single-use plastic food packaging used in the food supply chain processes.
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Alternative.
He saw and read about hydroponics - a soilless method to grow food using less water and reduce the use of harmful chemicals, and the ability to grow food all year round regardless of climate conditions. Best of all, you can grow many in a small limited space.